Life of the South Increases Focus on Payment Protection

July 9, 2009-Jacksonville, FL- Fortegra Financial Corporation, a leading insurance services company specializing in payment protection, affinity marketing, mass marketing and administration, today announced that Joe McCaw has been promoted to President of the Payment Protection Division and Dale Bullard has been promoted to Executive Vice President and Chief Marketing Officer of Fortegra Financial.

Fortegra's President and CEO Richard S. Kahlbaugh observed, "After the acquisition of Bliss and Glennon we recognized the need to finalize the divisional structure we began to implement in 2003, clearly identify the brands applicable to each division and dedicate appropriate resources to each division. As such we have placed all of our resources dedicated to payment protection in one division and they will operate under the Life of the South brand.

Mr. Kahlbaugh added, "The divisional structure places decision making as close to the customer as possible. I am confident this move will create greater focus on meeting our customers' needs in both the near and long term. We are building a larger and stronger Payment Protection Division and believe that focusing resources in a division dedicated solely to payment protection products and services will enhance our growth. Joe McCaw is well-positioned to lead this division. He is well respected in the payment protection industry and has a wealth product knowledge and industry expertise."

"Dale Bullard will oversee our growth efforts across all brands and lead our mergers and acquisition efforts. Dale and his team have over forty years of insurance industry and deal experience. As is always the case, we are looking to position our executives to have the most significant impact on our growth and development. Dale has experience in this role and I am confident he will be very successful."

Joe McCaw, President of the Payment Protection Division noted, "Life of the South is committed to credit insurance and debt cancellation. We continue to expand our sales organization and are adding experienced payment protection sales leadership to grow our business. We are investing in new technology to streamline customer set up, premium processing, claim adjudication and customer reporting. We are an active advocate for the interests of the payment protection industry on both a state and federal level. Our current and future customers will reap the benefit of these investments and I look forward to leading this effort."

About Fortegra

Fortegra Financial offers a full range of insurance services including payment protection products, insurance product development, property and casualty wholesale brokerage, life wholesale brokerage, reinsurance intermediary services, captive management, mass marketing and administration and third party policy and claims administration. The Company's broad and varied customer base includes the nation's most recognized banks, financial institutions and retailers as well as a large variety of regional and local financial and insurance concerns. Additional information about Fortegra can be found at www.fortegra.com.

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